NEVER, NEVER underestimate the power of ...

social media.  You may post a picture and/or a comment on your FB page, without giving it much thought.  However, if you post so anyone can see it, as in "PUBLIC", then be prepared for possible consequences (good and bad), comments and feedback, FOREVER!

Three years ago, I posted a picture of my almost empty bottle of Heinz ketchp, beside a FULL bottle of FRENCH'S, because I had to decided to switch brands.  I explained in brief about Heinz closing their factory in Leamington, Ontario, putting hundreds of people out of work, moving production to the US, and no longer contracting Canadian tomato farmers to buy their tomatoes.  It was my choice and NOT even my idea originally. I had seen someone ELSE post a picture like that, and I thought, "What a great idea!"  Support Canadians.  FRENCH'S couldn't yet produce ketchup in Canada because Heinz had that stopped that possibility, legally, for a few years.  

W - E - L - L... flashforward THREE years.  To my amazement, and I must admit, a bit of  DISMAY, I was informed that MY post has been LIKED, almost 60,000 times, and MY post has been SHARED 120,000 times. The last time I had bothered to check, it had only been shared 80,000 times! :)  That is mind blowing to me.  I wasn't able to keep up with responses to comments, NOT all of which were positive.  Some said I had no idea what I was talking about, although I had researched the story before I posted my comments.  However, generally speaking Canadians were and/are supportive of keeping jobs for Canadians. 

THAT posting still generates comments, likes and shares. People don't notice it was first posted three years ago, in 2016.  WHO informed me of the latest statistics on my posting? A reporter for CBC National news online, when she contacted me for an interview.  Did I know that French's ketchup continues to increase its market share in Canada? Had I continued to use French's ketchup?  No, and yes were my responses.  We had a great conversation, as she interviewed me for her story, which seems to be an E=V=E=R=E=N=D=I=N=G one.

So IF you happen to see a picture online of a grey haired lady holding up a BIG bottle of FRENCH'S ketchup... c'est moi! 

PS:  In light of the continued bashing of Canada by that odious toad south of the border, I am even MORE determined to choose CANADIAN products first and foremost!












2 comments:

  1. So well written Joanne. I, as well, buy Canadian and Maritime made products whenever possible. Hopefully the numbers of consumers using Canadian products will keep going up due to your FANTASTIC post. Keep them coming. I sure enjoy them. Hope you are well.

    ReplyDelete

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